About Partner Bazaar
A trusted way to sell software through partners
Software vendors in India want more of their sales to come through the consultants, agencies and creators their customers already trust. Those partners want products worth recommending — and to be paid correctly and on time. We are building the marketplace that makes both sides work.
Why we exist
Affiliate links were never built for business software
Selling software through partners breaks down on the hard parts — the parts a link-tracking dashboard leaves to spreadsheets and trust.
Attribution
Links, coupons and deals a partner registered weeks ago all compete for the same sale.
Recurring revenue
Subscriptions renew, upgrade and downgrade — commission has to follow the rules for each event.
Refunds and chargebacks
Money already credited has to be clawed back without rewriting history.
Trust on both sides
Vendors worry about fraud; partners worry about under-reported sales and late payouts.
Our mission
Make partner-led software sales as reliable as the accounting behind them.
That means commissions only for sales the vendor’s own systems confirm, rules that are written down and versioned, and a ledger that anyone involved can read — so partners, vendors and the platform are always looking at the same numbers.
The marketplace model
Three sides, one set of facts
Vendors publish programs, partners sell, customers buy from the vendor. The platform verifies, attributes, calculates and pays out.
Software companies that want to grow through partners
- List products and plans, and publish partner programs with versioned commission rules.
- Report sales from your own backend through a signed API — commissions exist only for payments you confirm.
- Approve partners, review registered deals and leads, and see exactly what you owe and why.
Affiliates, referral partners, sales partners and agencies
- Discover programs by category and commission terms, and apply to the ones that fit your clients.
- Share tracking links and coupons, register deals to protect them, and manage leads in one place.
- Follow every commission from pending to paid, and withdraw to a verified bank account or UPI ID.
Businesses buying software
- Buy directly from the vendor, on the vendor’s own terms and invoice — the marketplace never handles customer payments.
- Get help choosing and rolling out software from a partner who knows your business.
- Read reviews from partners who sell and implement the products.
01
Verify
The vendor’s backend confirms the payment through the integration API.
02
Attribute
Precedence rules pick the partner: deal, coupon, referral or link.
03
Calculate
The program’s rule version sets the commission, held for the refund window.
04
Pay out
Available earnings are withdrawn to a verified bank account or UPI ID.
Who does what
Clear responsibilities on every side
Partner programs go wrong when nobody is sure who decides what. Here is how it is split on this marketplace.
| Item | Vendor | Partner | Marketplace |
|---|---|---|---|
| Brings | The software and the customer relationship | Clients, an audience and know-how | The catalogue, tracking, attribution and the ledger |
| Decides | Program rules; which partners, deals and commissions to approve | Which programs to join and how to promote them within the traffic policy | Attribution by a fixed order of evidence; KYC and payout review |
| Money | Is paid by its customers directly; owes the commissions its rules define | Earns commissions and withdraws to a verified bank account or UPI ID | Never holds customer money; calculates commissions and sends partner payouts |
| Is accountable for | Reporting payments, refunds and chargebacks accurately | Following each program’s terms and traffic policy | Explaining every commission and running a fair disputes process |
How we build
Principles we don’t trade away
Money you can explain
Amounts are stored in paise, never floating point. Every commission shows the sale, the base, the rule version, the rate and every reversal — a receipt, not a number.
Attribution with rules
A fixed precedence decides who earns: manual assignment, then a registered deal, coupon, referral and link. Every candidate and every rejection is stored so a decision can be checked later.
An append-only ledger
Nothing financial is edited or deleted. Corrections are posted as reversals or adjustments with a reason, and sensitive finance actions need a second person to approve.
Privacy by default
Customer identity is used for attribution only. Personal data that is needed just for matching is stored as keyed hashes, with consent, export and erasure workflows built in.
- Invoice incl. GST₹1,18,000
- Less GST (per invoice)−₹18,000
- Commission rule · 20%× 20%
- 1PendingSale recorded, awaiting vendor confirmation
- 2On holdRefund window running
- 3AvailableReady to withdraw
- PaidSent to bank account or UPI
India first
Built for how software is sold and paid for in India
Rupees, exactly
Every amount is kept in whole paise. Sales in other currencies are converted to INR at a recorded rate.
GST-aware commissions
Programs state whether commission is calculated before or after GST, and the receipt shows it.
Tax handled properly
Tax deductions are applied only through a configured tax engine with rates approved by a chartered accountant — never guessed.
DPDP-ready privacy
Consent records and data export, correction and erasure requests are part of the product, not an afterthought.
What we are not
Deliberately narrow
- Not a reseller. Customers pay the vendor directly. We never collect or hold customer money.
- Not a multi-level scheme. Partners earn on the sales they make. The only exception is an optional, single-level recruitment override where it is enabled.
- Not a directory of everything. We are starting with a curated group of vendors and partners, and grow the catalogue only with products that run real partner programs.
Go deeper
Read how it works in detail
Partner types, tools, attribution, payouts and worked examples.
Rules, the integration API, CRM sync and controls.
Holds, reversals, disputes and withdrawals.
What is free and what a confirmed sale costs.
What data is used for attribution, and your rights.
Guides for partners and vendors.
Talk to us
Building a partner channel, or joining one?
Create an account in minutes, or tell us about your software and partner plans.