Marketplace

Software worth recommending

Business software from vendors that run partner programs. Compare real commission terms, then apply to the programs that fit your clients.

Choosing well

How to choose a program to promote

The best-paying program is rarely the best one for you. These are the questions experienced partners ask before they apply.

1
Would your clients buy it anyway?
Start with software you would recommend without a commission. Programs that fit your clients convert, and their customers renew.
2
One-time or recurring?
A recurring rule pays on renewals for a set number of months or for life — often worth more than a higher one-time rate.
3
Does the cookie window fit your sales cycle?
If your clients take weeks to decide, a short cookie window works against you. For B2B deals, register the deal instead.
4
How is the deal protected?
An approved deal registration outranks later clicks and coupons for the program’s protection period. Check how long it is.
5
When is the money available?
The hold period is how long a commission waits before it can be withdrawn. Manual approval adds the vendor’s review.
6
What do other partners say?
Read the program’s reviews and the vendor’s replies on the product page, and check that the traffic policy (shown in the partner marketplace before you apply) fits how you promote.

For software companies

Publish a partner program with clear, versioned commission rules and pay only on sales your own systems confirm.

Marketplace

Business software from vendors that run partner programs. Compare real commission terms, then apply to the programs that fit your clients.

Choosing well

The best-paying program is rarely the best one for you. These are the questions experienced partners ask before they apply.

1
Would your clients buy it anyway?
Start with software you would recommend without a commission. Programs that fit your clients convert, and their customers renew.
2
One-time or recurring?
A recurring rule pays on renewals for a set number of months or for life — often worth more than a higher one-time rate.
3
Does the cookie window fit your sales cycle?
If your clients take weeks to decide, a short cookie window works against you. For B2B deals, register the deal instead.
4
How is the deal protected?
An approved deal registration outranks later clicks and coupons for the program’s protection period. Check how long it is.
5
When is the money available?
The hold period is how long a commission waits before it can be withdrawn. Manual approval adds the vendor’s review.
6
What do other partners say?
Read the program’s reviews and the vendor’s replies on the product page, and check that the traffic policy (shown in the partner marketplace before you apply) fits how you promote.

For software companies

Publish a partner program with clear, versioned commission rules and pay only on sales your own systems confirm.