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Partner Bazaar

For partners

Turn your network into recurring revenue

Recommend business software your clients and audience already need, and earn commission on every sale the vendor verifies — including renewals, where the program pays them.
Become a PartnerBrowse partner programs
  • Free to join
  • One account for every program
  • Bank or UPI payouts

Who it’s for

Four ways to partner

Pick the type that describes how you sell. Programs say which types they accept, and some pay each type a different rule.

  • Content, communities and newsletters

    Affiliate

    You publish reviews, tutorials, newsletters or videos, and share tracking links and coupon codes with your audience.

    Join as affiliate

  • Introductions from trusted advisers

    Referral partner

    Chartered accountants, consultants and advisers who introduce clients to software they already recommend.

    Join as referral partner

  • Work opportunities to a close

    Sales partner

    You own the conversation with the buyer, register deals to protect them and bring them through to the sale.

    Join as sales partner

  • Implement and manage for clients

    Agency

    You set up and run software for client businesses, track them as a portfolio and earn on the licences they buy.

    Join as agency

How it works

From sign-up to payout in four steps

  1. 01

    Create your account

    Free. Choose your partner type — affiliate, referral, sales partner or agency — and confirm your email.
  2. 02

    Apply to programs

    Compare commission rules, cookie windows and traffic policies, then apply. Some programs approve instantly; others are reviewed by the vendor.
  3. 03

    Promote and register deals

    Share your tracking link and coupon codes, submit leads, and register larger opportunities so they stay protected.
  4. 04

    Get paid

    Commissions are created when the vendor confirms payment, then move from pending to available. Withdraw to your bank account or UPI.

Commission examples

What programs pay, in their own words

The highest-paying active programs on the marketplace right now, straight from the vendors’ published rules.

All partner programs
No programs are open yet. New programs appear here as soon as vendors publish them.

A one-time sale

Worked example
Annual plan, excl. GST
₹50,000
Program rule
20% · first payment
Commission on this sale₹10,000
Made-up round numbers. Rules can also pay a fixed amount per sale, or recur for a number of months. When a program has several rules, a set priority decides which applies (e.g. a partner-type rule before the program default), and each commission records the rule version it used.

Partner tools

Everything you need to sell, in the partner portal

  • Tracking links

    One link per program. Each click is logged and the vendor’s site receives a click id, so the sale is matched server-side — not by a cookie alone.

  • Coupon codes

    Vendors can issue you partner-specific codes. A code the customer uses is attribution evidence in its own right, even without a click.

  • Deal registration

    Register a B2B opportunity before the sale. Once approved, it outranks later clicks and coupons for the program’s protection period.

  • Leads

    Share prospects with the vendor and follow their stage — including updates synced from the vendor’s CRM where they have connected one.

  • Analytics

    Clicks, leads, deals, sales and commissions by program and period, so you can see which programs actually pay.

  • Recruits (two-tier)

    Where a vendor enables it, earn a small single-level override on partners you bring in, for a limited time. Never multi-level.

  • Client portfolio

    Agencies can group deals, leads and attributed customers by client and assign clients to team members.

  • Enablement

    Approved partners get each vendor’s sales material and training, and are told when required content changes.

Choosing programs

What to compare before you apply

Every program page publishes the same set of terms, so programs can be compared like for like. Here is what each one means for you.

Compare partner programs

  • Approval

    Automatic programs approve you as soon as you apply. Manual programs are reviewed by the vendor, who accepts or declines with a recorded reason.

  • Cookie window

    How many days after a click a sale can still be credited to your link. The vendor passes the click id back with the payment and it is checked against the platform’s own click log.

  • Deal protection

    How long an approved deal registration outranks later clicks and coupons for the same customer.

  • Hold period

    How long a new commission waits before it can become available, so refunds inside that window are reversed first.

  • Partner types

    Which of affiliates, referral partners, sales partners and agencies the program accepts. Some programs pay each type a different rule.

  • Terms version

    The version of the program terms you accept when you apply. Rule changes create new versions; each commission records the version it used.

Recommended programs, with the reasons shown

Inside the portal, the marketplace suggests programs you have not joined yet — and says why.

  • The program accepts your partner type, or matches categories you already sell.
  • It fits the clients in your agency client book.
  • The vendor is in good standing, well reviewed, or other partners are already selling it.
  • Commission size is deliberately not a ranking factor — fit comes first.

Tracking & attribution

Who gets the sale is decided by rules, not guesswork

A commission starts with the vendor’s backend reporting a verified payment. The vendor passes back whatever evidence it has — the click id from your link, a coupon code, your referral code — and the platform checks it against its own click log and the program’s rules.

When several partners have a claim, a fixed order decides. Every candidate is stored with the reason it won or lost, so a decision can be explained — and disputed — later.

The first attribution for a customer and product is locked: renewals follow it for as long as the program’s rule pays, even if the customer never clicks again.

  1. 1

    Approved deal registration

    Within its protection period, approved before the sale.

  2. 2

    Coupon code

    A partner-specific code the vendor issued to you.

  3. 3

    Referral code

    Your code passed by the vendor with the sale.

  4. 4

    Tracking link click

    Same product, within the cookie window, not flagged as suspicious.

Promote within the rules

Every program publishes a traffic policy

Before you apply, the partner marketplace shows exactly how the vendor lets you promote. Traffic that breaks the policy can lead to rejected commissions, a fraud review or removal from the program.

  • Paid search

    Whether you may run search ads for the product.

    AllowedorNot allowed

  • Trademark bidding

    Whether you may bid on the vendor’s brand terms.

    AllowedorNot allowed

  • Email campaigns

    Whether you may promote the product by email.

    AllowedorNot allowed

  • Coupon & deal sites

    Whether codes may be listed on coupon or deal sites.

    AllowedorNot allowed

  • Social media

    Whether you may promote on social platforms.

    AllowedorNot allowed

  • Incentivised traffic

    Whether you may reward people for clicking or buying.

    AllowedorNot allowed

Checked automatically, reviewed by people

Self-referrals, suspicious click patterns, unusual refund rates, shared payout accounts and coupon codes that leak without clicks raise a risk score. Scores are explainable — each lists its reasons — and a person reviews a case before action is taken.

Inside the partner portal

Every commission explains itself

  1. 1

    Confirmed payment

    Commissions start from a payment the vendor reported through its signed API.
  2. 2

    Rule version

    The base, rate and rule version are on the receipt, so you can recompute the amount.
  3. 3

    Attribution evidence

    Every candidate and the reason it won or lost — the basis for any dispute.
  4. 4

    Append-only history

    Approvals, reversals and holds appear as entries; nothing is edited away.
partner portal › commissions › receiptIllustration · worked example
How this commission was calculated
Payment confirmed by vendor
  • Invoice incl. GST₹1,18,000
  • Less GST−₹18,000
  • Commission base₹1,00,000
  • Rule “Standard” · version 320%
You earn₹20,000

Attribution evidence

  • Registered dealnone
  • Coupon / referral codenone
  • Link click · in cookie windowWon
Commission historyAppend-only
  1. Commission accrued · rule v3+₹20,000Day 0 · Pending
  2. Approved by vendor—Day 2 · Approved
  3. Partial refund (25%) · reversal−₹5,000Day 9 · Partly reversed
  4. Hold period ended—Day 30 · Available
Available to withdraw₹15,000

Made-up round numbers. The refund is a new reversal entry — the original accrual is never edited.

Payouts

Paid in rupees, with controls that protect you

  • KYC once. Complete KYC in your profile before your first withdrawal.
  • Bank account or UPI ID. Your payout account is verified with the payout provider; a new or changed account needs you to sign in again and waits out a short cooling period.
  • Hold periods you can see. Each program states its hold (refund) period. Chargebacks, disputes and fraud reviews hold only the commissions they concern.
  • A minimum withdrawal. Shown in your wallet; available earnings at or above it can be withdrawn.
  • Reviewed before sending. The marketplace checks every withdrawal; larger ones need a second approver.
  • Tax, only when it applies. Any tax deducted at source is shown on the payout.

Worked examples

How the numbers work in practice

Two situations partners ask about most: earning from partners you recruit, and what a refund does to a commission.

Recruit other partners

Share your recruitment link. Where a program turns two-tier on, you earn a small override on the commissions of partners you brought in — while you are approved in that program yourself, and only for a limited window.

It is one level only. Overrides follow the underlying commission: held with it, approved with it and reversed with it.

A two-tier override

Worked example
Your recruit’s commission on a sale
₹10,000
Program override rate
10%
Your override₹1,000
Made-up round numbers. The vendor funds the override on top of your recruit’s commission — it is never taken from it. The vendor sets the rate (up to 20%) and how long after your recruit joined it applies.

When a customer is refunded

Refunds inside the program’s hold period are reversed before the money becomes available. A refund after you were paid is recorded against future earnings instead of rewriting the past.

An open chargeback holds the commission; a lost one reverses it and a won one releases it.

A partial refund

Worked example
Commission on the sale
₹10,000
Customer refunded
30% of the payment
Reversal posted
−₹3,000
Commission after the refund₹7,000
Made-up round numbers. Refunds reverse commission in proportion to the amount refunded, as a new ledger entry. Several partial refunds add up exactly and can never exceed what was paid.

FAQ

Partner questions

What does it cost to join as a partner?

Nothing. Creating a partner account is free, and partners are never charged by the marketplace. Vendors set the commission rules for their own programs, and each program shows its rules, cookie window and approval process before you apply.

Which kinds of partners can join?

Four partner types: affiliates (content, communities, newsletters), referral partners (introductions from people who advise businesses), sales partners (who work an opportunity through to the sale) and agencies (who implement or manage software for clients). You pick a type when you sign up; a program lists the types it accepts and can pay each type a different rule.

How do I join a vendor’s program?

Open the program in the marketplace, read its commission terms and traffic policy, and apply. Some programs approve partners automatically; others are reviewed by the vendor. Once approved you get your tracking link, and the vendor can issue you coupon codes.

Do I earn on renewals?

If the program’s rule is recurring. The first attribution for a customer and product is locked, and renewals follow it for the duration the rule allows — for a number of months or the life of the subscription.

What happens if the customer gets a refund?

The commission is reversed in proportion to the amount refunded. An open chargeback puts the commission on hold; a lost chargeback reverses it and a won one releases it. Reversals are new ledger entries — history is never edited or deleted.

When and how do partners get paid?

When a commission becomes available you can request a withdrawal to your verified bank account or UPI ID. Withdrawals need completed KYC, a verified payout account that is past its cooling period, and an amount at or above the minimum withdrawal shown in your wallet. The marketplace reviews each withdrawal before it is sent.

Can I earn from partners I recruit?

Only where a vendor turns it on for a program. It is a single-level, time-limited override that the vendor funds on top of your recruit’s commission — never a multi-level scheme. Your recruitment link is on the Recruits page of the partner portal.

More in the FAQ and the commission policy.

Start today

Your clients already buy software. Get paid for recommending it.

Create a free partner account, then apply to the programs that fit.

Become a PartnerExplore Software